Initially leads were supposed to be about $50. The actual price per lead being charged was $110-$125. We would still happily pay for leads if they weren't "dead" leads.
The consumers are mislead to believe they can use the website to simply research information such as pricing while the Contractor is being charged for every person (even if they are not looking for the service to be performed). The leads are being sold to way more contractors than they state upfront.
When a contractor requests a credit for leads that cannot be contacted, do not call back, or were never interested in the first place they are denied. Your card on file is charged at their discretion and there is nothing that you can do about it.
When you call to cancel they try and entice you with a couple of free leads that go no where. If you chose to leave anyway, they call you again and if they can't reach you they reactivate your account without your consent and begin to charge you again.
This is a scam operation. They used to be named ServiceMagic and when they had lawsuits piling up, they changed their name to create distance between the lawsuits and the branded name.